Delaware Business Spotlight

Tahra Clarke

Artistry Salon Studio | Nail Technician/ Salon Owner | Visit Website

Tell us how it all started. Why? What’s the story?

Artistry Salon Studio was created from the joy of an 11 year old who loved to re create nail art designs. Fast forwarding over the years with plenty of practice, and support from family friends, the hobby turned into a full service business that operated outside of the basement of my mothers home. Artistry Salon Studio was simply created to provide an amazing space where all of my clients could come to, feeling welcomed, warm, and embraced by creativity and passion.

What is your biggest success so far?

So far being a 26 year old business owner, my biggest success so far is my business, as a Licensed Nail Technician offering unique art design, healthy nail care and a quality service, it is recognized that is hard to come by, so at this time, I am truly recognized as a gem and grateful that my schedule reflects that.

What is the biggest challenge in your industry? What are you doing to deal with that?

So far my industry provides many challenges. Delaware is an extremely small state, with a culture that is not driven by artistic ability, or recognized for forward thinking and new innovations, and for me that creates many issues. It also is difficult because Nails are still widely saturated by the Asian population, and that custom is what most people are accustom to. I am a new dynamic; a new test and most people just aren't open to the idea. Not to mention it is extremely difficult to find people that are willing to work along side me, who are creative and simply fantastic at the craft. Artistry is slow pace; it doesn't run like an assembly line. Clients are scheduled by appointment only, and are treated as an individual and not a number.

Finding quality staff that are passionate about their work, professional and loyal is a challenge that has truly baffling, and seems to be the hardest challenge of them all. I find myself constantly out sourcing ideas, and working with knowledgeable individuals to break the stigma that has become my reality. Recognizing that I don't know it all, facing these challenges come with continued knowledge and networking with people that could either teach me, or help me take my business and craft to the next level.

What advice would you give to a business owner starting out in your industry that you wish you would have known going in?

As a young entrepreneur and nail technician my only advice, is to remain knowledgeable. Everyone knows that owning and operating a business is hard work, but it’s an amazing lesson that stretches our thinking in many ways. Question everything, and recognize and understand your worth. Knowledge truly is power. Continue your education, and be unique in your talents and craft.  Find your passion and master it.

What don't most people realize about you or your company?

I feel that people miss our charm. Artistry Salon Studio, is a unique space, and I offer a unique service. As a rarity in the state of Delaware, I think people miss the importance of what our 1600 sq. ft. of space stands for. Artistry Salon Studio - A Space for Artists to showcase their unique talents and skill.

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